Što je to Guerrilla? Povijest, razvoj, budućnost...

Jeste li ste se do sada susreli sa terminom “guerrillski marketing”. Ne?
Termin u osnovi pokriva široki spektar različitih marketinških tehnika. Teoretska definicija glasi “guerrilla marketing predstavlja nekonvencionalni marketing, usmjeren na ostvarivanje maksimalnih rezultata iz minimalnih ulaganja”.

Advertising/Ambient/Outdoor: Panasonic nose trimmer - Baldy Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the panasonic nose hair trimmer’s safety cutting system. (via cyan1975)

Advertising/Ambient/Outdoor: Panasonic nose trimmer - Baldy

Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the panasonic nose hair trimmer’s safety cutting system.

(via cyan1975)

Where is the Love?

Black Eyed Peas također znaju što je Guerrilla!